AUB & Dyson Creative Challenge 2022 Winner
The two-week creative challenge tasked final-year Graphic Design students to create a visual identity to support the new 'Capture- to-reuse' product along with campaign materials to build awareness of the tyre pollution problem. In addition, students needed to establish a naming strategy and coherent information hierarchy.
As a team, we came up with a route to create an initial campaign that will introduce the public to the harms of non exhaust emissions, then to collaborate with Royal Mail to show how Tyco can help to eliminate the emissions. 

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