JDO RAW 2022 Entry
"dig deep in search of a cause that aligns with your values, disrupts the market and appeals to gen Z. Scope out what's desirable and trending create for a consumer with an appetite for break through beauty". This had to be presented in only 3 slides.
The cause I decided to align my brand with is breast cancer awareness, blending the idea of daily moisturising with the steps on how to check for lumps. The disruptive aspect comes in through the encouragement of checking, as breast cancers found early need less treatment and are more likely to be cured. 

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